TikTok isn’t just a platform for viral dances and memes—it’s a powerhouse trendsetter that’s driving product demand across global markets. For wholesalers and resellers, keeping up with TikTok trends is the key to staying ahead of the curve. If it’s blowing up on TikTok, chances are it’s flying off the shelves too. Here’s a rundown of TikTok trending wholesale items that are dominating in 2025—and why you should consider stocking them right now.
1. Heatless Curling Rods
Overnight curls with zero heat damage? Count TikTok in. The heatless curling rod hack went viral thanks to beauty influencers showing off effortless waves. Wholesalers are cashing in as these soft satin curlers continue to be a staple in the beauty niche.
Why it sells: Affordable, reusable, and fits perfectly into the self-care and DIY hair routine trend.
2. Mini Projectors
From bedroom movie nights to viral aesthetic setups, mini projectors are a TikTok must-have. Compact, portable, and aesthetic, they’ve gained massive popularity with Gen Z audiences.
Why it sells: It merges entertainment with style—great for social sharing and “cozy room” content.
3. Glow-Up Skincare Fridges
Skincare meets luxury. Mini fridges dedicated to keeping beauty products chilled are all over #skincareroutine videos. These stylish, pastel-colored coolers are a hot wholesale item for beauty lovers.
Why it sells: It adds a premium feel to everyday skincare and taps into the aesthetic lifestyle market.
4. Silicone Face Cleansing Brushes
If you’ve seen someone using a cute, vibrating silicone face brush while doing a skincare tutorial, you’re already familiar with this trend. They’re effective, affordable, and perfect for the daily skin-obsessed TikToker.
Why it sells: High-margin, low-cost item that appeals to both skincare beginners and pros.
5. Portable Blender Bottles
On-the-go smoothies are a vibe, especially when they’re being made in aesthetic bottles during a “what I eat in a day” video. These rechargeable blender bottles are a trending hit among fitness and wellness communities.
Why it sells: Compact, colorful, and functional—perfect for health-conscious TikTok users.
6. Viral Cleaning Gadgets
From mini desk vacuums to spin scrubbers, TikTok loves a good cleaning transformation. These tools turn mundane chores into satisfying content, which explains their rise in popularity.
Why it sells: Highly engaging product category with endless TikTok content potential.
7. Waterproof Phone Pouches
Whether it’s for pool parties, vacations, or underwater TikToks, these phone cases are a must-have. They’ve gone viral due to their practicality and the adventurous content they enable.
Why it sells: Great for seasonal spikes, especially in spring and summer.
8. Kawaii Stationery & Desk Accessories
Pastel pens, sticky notes with cute faces, and rainbow gel highlighters—TikTok’s obsession with aesthetic study and journaling setups continues strong.
Why it sells: Low price points, high engagement, and perfect for niche communities like students and bullet journalers.
9. LED Strip Lights & Galaxy Projectors
Still a staple in TikTok bedroom makeovers, LED lighting and galaxy ceiling projectors add instant ambiance. Users love showing off their transformations, especially with trending audio tracks.
Why it sells: Visually impactful and shareable—perfect for night-time vibe creators.
10. Trendy Tech Accessories
Cute AirPod cases, magnetic phone holders, aesthetic laptop stands, and colorful charging cables are all TikTok-approved. These everyday accessories become trendy when they match personal style.
Why it sells: Easy upsell items that fit various niches like tech, fashion, or lifestyle.
Final Thoughts
TikTok is shaping what’s hot and what’s not—faster than any traditional platform. If you’re a wholesaler or reseller, tapping into TikTok-driven demand means you’re not just selling products, you’re selling trends, aesthetics, and experiences. By aligning your inventory with what’s trending on TikTok, you’re setting yourself up to ride the viral wave—and boost your bottom line.
Pro Tip: Follow TikTok creators in niches like beauty, lifestyle, cleaning, and gadgets to stay updated on what’s gaining traction. Your next best-selling product could be one swipe away.